![Crossy road free](https://cdn3.cdnme.se/5447227/9-3/21_64e61dfdddf2b33c615a3cd4.png)
If you've played Disco Zoo, and seeing the ads work well in that – we actually spoke with the guys there, and it was something we were thinking about too. How were we going to monetise it though? Andy: We did it all in one session, had this big brainstorming session and came up with all these ideas.
![crossy road free crossy road free](https://i.pinimg.com/736x/6f/bb/b7/6fbbb7b683cfd2dbdfccee8616c0c438--crossy-road-roads.jpg)
![crossy road free crossy road free](https://cdn.vox-cdn.com/thumbor/4bqrMysNUom6zvckkLjYgCf30SU=/0x972:1536x1836/1600x900/cdn.vox-cdn.com/uploads/chorus_image/image/45178930/crossy-road-screenshot_1536.0.0.png)
We originally were looking at a publisher, but when we told them about the idea, they were like 'ehhh, it sounds okay.' So that kind of threw us a bit, but we decided to self-publish it. The game was going to be a lot simpler originally. The free-to-play model (watching optional ads to earn coins, which you can use to buy characters, or you can purchase them with real cash) you guys have used is a bit different to other games we've seen, did you have it in mind from the start? Matt: It wasn't really from day one.
![Crossy road free](https://cdn3.cdnme.se/5447227/9-3/21_64e61dfdddf2b33c615a3cd4.png)